I use design, research, and strategy to drive innovation and confidence in the decisions that matter.
I help organizations navigate the space between an ambitious idea and successful outcomes. For over 13 years, I've led innovative teams at Shopify, Instagram, Autodesk, and beyond helping with early-stage product development, uncovering meaningful customer opportunities, and building confidence before making major product investments.
My work sits at the intersection of design, research, strategy, and leadership—bringing clarity to ambiguity and helping organizations make the right decisions and build better products. My background spans digital products, physical design, hardware, and entrepreneurship, from leading innovation at global technology companies to building products and businesses of my own.
Design
Leading design craft and building teams and practices that influence strategy and deliver customer and business value.
Research
Generating evidence that improves product decisions and reduces uncertainty.
Strategy
Identifying opportunities, validating ideas, and turning uncertainty into confident investment decisions.
I work where the path forward isn’t obvious and have built a career navigating new products, new markets, emerging technology, and organizational change.
What I’ve Done
Growing and accelerating businesses with Instagram
Instagram is a critical business platform for millions of small businesses looking to reach customers and grow. I helped identify opportunities to better serve the businesses driving growth in Instagram's fastest-growing revenue stream, giving product teams greater confidence in where to invest.
Building an AI-powered platform and redefining ways of working at Autodesk
Autodesk is transforming how complex design and engineering software is built and experienced. I led a team and initiatives helping some of Autodesk's biggest products evolve their strategy, customer experience, and ways of working helping chart a path toward an AI-powered future.
Defining and launching industry-changing products with Shopify
Shopify set its sights on helping millions compete with growing commerce and logistics expectations. Over six years, I drove design, research, and strategy across scrappy experiments and billion-dollar bets aimed at changing the commerce and entrepreneurship landscape for businesses and consumers.
Building Canada’s largest community woodshop at Ottawa City Woodshop
I co-launched and built Canada’s largest and highest volume community woodshop bootstrapped from the ground up, introducing thousands to working with their hands and building their ideas.
Kickstarting creative community building in the nation’s capital with Creative Mornings
I helped bring Ottawa’s largest regular creative gathering to town, kickstarting a new wave of collaboration and community building.